Build a One Page Sales Pitch

You are about to start an online business and you know it’s a great idea that promises great success. You’ve done your homework, you’ve crunched the numbers and you are ready to create your business plan. Now all you need is an investor, venture capitalist or lender to step up. But how are you going to make your business proposal stand out against the many others. How are you going to make your business plan get noticed?

You want to create a professional pitch page your business on a single page. Now we’ve called it a sales pitch and while technically it’s not a ‘sales pitch’ in a roundabout way it is – you want to sell investors on what you have to offer so that they are interested enough to read your entire business plan.

Your single page sales pitch can come in the form of your executive summary. Your executive summary is the last thing you write and the first thing they read. If you can’t capture their interest here, you will have lost your bid to capture their interest. So make sure you are getting potential investors and others who will read your business plan excited about your business, but remember you have to make sure you aren’t exaggerating or fluffing up the facts.

Instead focus on the most important facts that are in your business plan, present them in an appealing way, and point out whenever you have the opportunity why what you have is exciting and should tantalize investors. You can also create what’s called a professional pitch page.

Let’s have a look at what that page can include. This professional pitch page can be shared with investors, lenders, advisers and business partners.
Your pitch will let you highlight the following:
* Your company summary
* Any market problems
* Solutions
* Your established sales channels
* Marketing activities
* Your target market
* Your market size
* Your competition
* What is your competitive advantage
* Your funding requirements
* The big picture for your financial projections
* Your main milestones
* Your team members

If you had just 60 seconds to sell your business to investors, how would you do it? What would it look like? What would you say? When you are creating your professional pitch page keep this in mind. It will help you to focus and provide the most relevant information.