How to create your own video product

Today, people are looking for something that they can actually respond to in place of the usual ebooks and special reports being provided across the net. Now, more than ever, there is a challenge for the internet marketer to come up with a novel way to entice people into buying a particular product or service.

Certainly the product which seems to be able to do this is the video product. Video is becoming one of the biggest marketing tools around today. Today, we will look at what you need and how you go about making your own video product for the internet. There are many reasons as to why the video product is now starting to surpass the written word, and below are just a number of reasons.

1. You will find that people respond better to what they can see and hear, rather than what they can just read.

2. People are more stimulated when they watch something that they will enjoy.

3. It is a great way of conveying information more clearly and demonstrating the product more effective using a video rather than with the written word.

4. Using this method you are able to present the information in a clearer, and certainly more often than not, in a concise manner.

5. These are often viewed as being more professional than their counterparts, such as E books.

In fact, for many people today, the video product is easily the better option compared to the more conventional options available. But there is one problem that most internet marketers seem to face when using this medium, in that it seems to be a complicated process to actually create one. However, as long as you have the right knowledge on how to proceed, then this should not be the case. In fact, creating a video product should be as easy as making a cake.

But first of all, we need to take a look at the steps that are essential in order for you to produce a good quality video product.

1. Select a subject. It is best that you choose one with which you are already familiar.

2. Select a particular aspect of the subject that you want to discuss in your video. Remember, it must be both engaging and helpful to all your future customers.

3. Prepare an outline on how you will discuss this part of the subject.

4. Carry out any research you need in order to make sure that you have everything at hand.

5. If you are producing a video on a subject that involves a certain niche, then get yourself a digital camcorder in order to record the appropriate material. You can then decide whether you want to add audio during real time (when actually filming) or during the editing process.

6. If your video involves online affairs, then you need to get yourself a screen capture program. You can download one from many sites, such as camtasia.com. This allows you to capture your computer screen movements in .avi format. Plus, it allows you to record the audio in real time, or you may prepare a different audio file by using Windows Sound Recorder and then synchronizing the two formats later on.

7. You will now need to edit the product using a video editing software program (which we will look at in more detail later on in this book). There are certainly plenty of these software programs available for sale, but Windows XP comes with a movie maker program already.

8. Should you be choosing to offer this product as a download to your customers, you will then need to convert the file into a .wmv format in order to compress its size.

9. However, if you decide to physically deliver this video product to your customers, you will need to burn it on to a CD or DVD and then prepare to ship them.

10. Once all the above stages have been completed, your video product is now ready to be marketed.

In fact, as you can see from the above, there is nothing really complicated about producing your own video product. To be honest, anyone could do it, if they tried. There are plenty of applications around that will help you to achieve your goal of making a good quality video product for the internet.

If you want, you could do the following:-

1. You could add a video component to your sales page in order to increase your response rate.

2. You could offer your customers downloadable video lessons, which will result in a boost in their confidence of your abilities and knowledge on the subject.

3. You can demonstrate what needs to be done with a particular software product that you are offering by producing a series of videos which can be included as part of the package you are offering to your customers.

As you can see, the possibilities of using video products are endless, and the examples shown above are just a few of the great ways for using video products. So if you want to be seen in a more favorable light in the online marketing fields, then consider creating your own video products as soon as you can.

The Tools That You Will Need

In order to produce good quality video products, you will need to invest in a good quality web camera or digital camera (or both). Remember that the higher the resolution it has, the better the output it provides will be. So if you are looking to present your product/service in the best possible way, you need to get the best.

Sound
If you require sound for your video, then you need a microphone. By recording your voice as a voice over to the video, you are actually providing an additional benefit to your customers. As the sound, as well as the picture, is important when making a video product, you should ensure that the sound effects are as enticing as the video itself.

Lighting
It is important that the area is well lit, and that the entire area that you are going to use for making your video product. The more light you have in the area, the crisper the video pictures will be. You may also decide to use lighting effects in order to add further appeal to your video presentation.

Video Editing Software
This can be any program, but you do need this in order to finalize your work. It can help you to add further sounds, delete some bad angles or help you to insert some still pictures as well. There are some programs available which are user friendly (we will look at these in another chapter) without you having any knowledge with regard to video editing. Even the simplest video editing programs should help you to achieve your goal of producing a good quality video product. It is vital when doing your editing you choose the right background for your video. As the light will effect the video presentation, it is important that you choose a background which will complement the lighting.

How to Choose the Right Web Cam

When looking for a web cam or digital camera in order to produce a good quality video product, you will need one that is USB based or has firewire capabilities (preferred). That is, one which can be connected to your desktop or notebook computer. Then you have the ability to run different software applications that you wish to use, for example, video conferencing, and surveillance monitoring or even just for your own entertainment.

When looking for a good web cam, you may want to take a closer look at those produced by Creative Web Cam or Logitech Quick Cam. These companies offer a variety of different types of cameras, all of which are readily available. They offer low resolution instant messaging ones through higher resolution devices. They start at around $30 and can go up to as much as $150 for those with a pan and tilt control.

However, there are some things which you should consider before you purchase your web cam.

Basic Design
These web cams are specifically designed for use with your desktop or notebook computer. They can either sit on the table or rest on a monitor. There are even some which can clamp on to your portable notebook screen, while others offer an adjustable base so that they can be used with both kinds of cameras.

Image and Resolution
The more simple types of web cam have a resolution of 352 x 288. This is good enough for basic video conferencing. Also, most web cams offer the user basic live video and still image capture at up to VGA resolution of 640 x 480 pixels. But there are some which use 1.3 megapixel image sensors, which offers higher quality and sharpness (this is extremely useful for still image grabs). There are also others which are “software enhanced” in order to provide you with the highest resolution possible. However, most web cams offer full rate video capture at 30 frames per second. So this should be no problem for many computers today which come with a USB 2.0 interface. While there are others which offer you better sensitivity in low light and these are particularly good for video conferencing when sitting in a dark room or for use as a surveillance tool in the evening.

Lens and Focus
There are some web cams which come with fixed focus, while others will offer the user a manual focus ring. These are particularly good for focusing on a person’s face, for video conferencing or to focus on something in the distance. There are others which can offer the user a wider angle lens (around about 76o). This is great if you want to get a large group of people in to the frame or you want to see the full vista of the scenery outside your window.

Audio Capture
There are some web cams which come with a built in microphone (so you will need no other equipment).

USB Interface
In order to produce higher quality video, you will need to purchase a camera which supports the faster USB 2.0 high speed interface. Most web cams and digital cameras today will also support the much slower USB 1.1 interface, but the resolution provided by this is much lower.

Motorized Pan and Tilt
Normally the more expensive types of web cam which cost around $130 come with a motorized pan and tilt.

Digital Zoom
Unfortunately consumer web cams do not have an optical zoom lens, but they do offer digital zoom (up to 4x) in order for you to enlarge an area of the captured frames. This is especially useful for remote viewing. Say, for example, when the video being transmitted over the internet is actually of a lower resolution than the captured video frames.

Web Cam Software
You will often find that most web cams will include a Windows driver that supports the standard Windows video interface. These are compatible with most Windows applications.

But apart from the driver software, these cameras will also be provided with other software bundles. They may well include video monitoring and capture, video instant messaging, video e-mail, video editing, video conferencing and video surveillance.

Creation and Editing Software for a Video Product

Today it is easier than ever for a person to create and edit their own digital video products on their computers using one of the many software products that are available. But in this chapter of the book, we will look more closely at the Adobe products which are readily available. So whether you want your video to inspire, instruct or just entertain your customers, there is an Adobe product which can help you to achieve this.

Adobe Premiere 6.5
This software is the most adaptable DV-editing tool on the market today. With it, you have the sophisticated Adobe Title Designer, MPEG-2 Export facility, DVD authoring as well as powerful audio tools in order for you to create the most extraordinary video products possible.

Adobe After Effects 5.5
This software delivers a comprehensive set of tools in order for you to efficiently produce motion graphics and visual effects for your video production. You can explore unlimited creative possibilities while having precise control over what you are doing. It also allows you to work in either a 2D or 3D composite environment. It also allows unparalleled integration with many of the other Adobe software products that are available.

Adobe Digital Video Collection
Version 8.0 of this includes Photoshop 7.0, Illustrator 10, After Effects 5.5 and Premiere 6.5. By purchasing this complete package, you could be saving yourself money instead of buying each package separately.

Plan Before You Commence Shooting Your Video Product

In order for you to create a good quality video product, you need to have a good solid plan in place. This will not only save you time, but it will also minimize the frustration, and you will end up producing a much better final video product.

So you will need to spend time researching your subject, writing a script (if you need one) and then layout the video production plan before you beginning recording.

When producing any video product, it is best to start at the end. It is important that you know what you are going to do with the video product once it has been produced. Are you just going to use it on your website or are you going to burn it to a CD or DVD for your customers? Or are you going to allow them to download it directly as part of an offer with the product that you are promoting?

If you need to, create a storyboard before you beginning shooting. This will provide you with a good idea of the shoots that you will need.

If you have the chance, clean up the hard drive on your computer. Unfortunately, video takes up huge amounts of space. In fact 1 minute of video can require up to 100mb or more of a computers hard drive (this all depends on several different factors). So therefore, the more room you have, the more flexibility you will have for the actual editing process. If you will be producing either large or multiple projects then it may well be worth considering investing in a FireWire Hard Drive.

So with a good plan to hand, the actual recording of the video should go smoothly and provide you with plenty of material for the editing process.

Remember, the better the quality of the original material produced then the better the quality your final video product will be.

How to Edit Your Video Product

So you have done a good job of planning your video product project and you have also recorded it. Now we get on to the editing part of this book. But ensuring that you have a good computer with lots of hard drive space, as well as a good software editing program will help also.

There are plenty of editing programs available which allow you to name each individual clip, either as you bring it in, or when it is in the clip library.

If you can, be generous as to what you import on to your computer. Remember, you can throw anything away that you do not need, and it is much easier than when you import in the first place.

Remember to keep a fast pace during the production of your video, as it keeps the people looking at it interested. If you need to, make sure that your clips are in the right order and rearrange them as needed. Most of the editing software programs allow the user to click and drag their clips in to the right place.

If you can, adjust the amount of footage that you show at the start, and end, of each clip in order to create a smooth transition between your scenes or instructions. If you want, try inserting some black space between each section, and also use a fade transition.

Titles and Captions
As with special effects, the way in which a person uses titles and captions in their video product can either enhance or ruin it. So use them sparingly, and instead let your video and sound tell the story for you.

However, it is important that you make the text large enough to be seen, and then choose a color which can easily be viewed in the background of your video. Also leave it on the screen long enough in order for your viewers to read it.

Music and Sound
Even silent movies used sound. They were often accompanied by background music, which helps to enhance the mood of the film. So by choosing the right sort of music and providing well placed narration, it will help to make your video product even better.

We will now look more closely at other editing issues, in case you are looking to produce a high quality video product.

1. You can decrease the size of the clip. By reducing the resolution, you are then able to reduce the size of the files that you have on your computer.

2. You can compress the video. Today you will find that most video files allow for some form of compression, and it is not far from the techniques used to compress still images. But if you compress them too much, the picture quality will deteriorate.

3. You may decide that you want to drop the frame rate. This is all well and good, but below 15 fps and then the motion in the video starts to appear jerky.

4. If you want, you can stream your video. This means that, unlike normal video files where you need to download them before they are played, you are able to see the video on demand (it plays as it is being downloaded). So what you will need to do is download part of the video to act as a buffer. Then, once it commences playing the video from the buffer, it will continue to download, topping up the buffer as it carries on downloading. But if you do use this, you may need a special server in order to stream your video products from.

However, most video editing programs are geared to the user making web clips, and will enable the user to do at least 3 tasks. Often many of these programs come with a video capture device or camera.

But now let us have a look at the various video file types that are most commonly used on the web today.

1. .avi
This is short for audio/video interleaved. It can use several compression schemes, and is becoming increasingly more popular with those producing video products on the web. You will also find that most digital video cameras shoot in the .avi format.

2. .mov (Quicktime)
These files are based on the Quicktime system. Although it was initially designed for the Mac Platform, it can now be used with most other operating systems via a plug in and helper application. The standard Quicktime player can be downloaded from Apple for free, and it will also provide you with access to many other resources as well. It has some great compression schemes, which often make these files smaller without them losing any of their quality.

3. .mpeg
This format has taken its name for the group which developed it, namely Motion Pictures Expert Group. This remains one of the most important web video files around today because of the range of compression that can be applied to it. Also, unlike .avi and .mov (Quicktime), it has not been developed for any particular operating system.

4. .wmv (Windows Media Video)
This is part of the Microsoft Windows Media Format and is comparatively new. It is an all singing, all dancing media format, but comes with the added bonus of having Microsoft resources backing it up. Not only does it provide better compression technology, but these files can either be downloaded or streamed. There are plenty of other Microsoft resources to go with it, many of which can be downloaded for free.

How to Create a Video Tutorial for Your Customers

Often, creating a video product can be labor intensive. But in this chapter, we will look at way you can produce a video product fast in order to have it ready for the market almost immediately; it is known as a video tutorial.

A video tutorial can be created in a very short amount of time (it can take as little as an hour to do). It can also be done on any topic you want. Not only are they are easy to make, but they can be fun as well.

Below, we provide you with a number of steps that you should follow in order to make a video tutorial product.

1. Define Your Topic
What you should first do is decide on what your video tutorial is going to be about. Say, for example, you want to show people how to use Microsoft Word. This is likely to be a very long tutorial. So the first thing you should do before making the whole tutorial is break it up into smaller tasks. So if you happen to be producing a more comprehensive product for your customers, you can provide them with lessons that then build on one another, until the whole topic has been covered.

You may decide that the first tutorial will be on the “Basic terminology of Word”, then you might do one on “How to Format a Paragraph” and a third one can be on “Insertion of Tables”.

So what you need to do next is outline each step, in detail, that you are going to work on through out each tutorial. But what you must remember is that the key to an effective tutorial is the detail contained within. So it’s important that you create your video tutorial with every little step in place, and never assume that your students (customers) know anything. By creating a clear step by step outline, this will keep you on track and will also help you avoid those steps which might be unclear.

2. Get the Software
Now you need to download a good software program that you can use for recording. One such program is Camtasia.

This allows you to create a film with audio and video of a section on your computer. This then allows you to make the video in to either a Flash video, mpeg or streaming video available from your website.

3. Now to record the Tutorial
What you need to do now is turn off the phone (unplug it if you have to), go into a quiet room, or if not, tell everyone that you need quiet and need to be left alone. Then all you need to do is follow the instructions provided by your video recording software program (Camtasia) on your computer. Then all you need to do is record your video product and save it.

4. Do not forget any supporting material
This unfortunately is an important part of any video product and is often overlooked. By having good quality written material to support your video product will change it from being a mediocre one to a great one instead.

How to Go About Putting the Finished Video Product on Your Website

So you have now made your video, but just how do you go about putting it on to your website? For many people, they have now found that using an eye catching video on their website has increased the chances that they will capture the interest of those that are visiting their site. Also, if you include video products within your web pages, then search engines will love it also. This will often result in your site being pushed up their search engine results.

There are number of ways in which you can use videos on your website, and below we discuss just some basic issues.

There are 2 options that are available to you when you are considering putting a video product on to your website. You can either let your visitors wait for the video to download completely before viewing, or you can use streaming techniques instead. The benefit to be had from using streaming techniques is that they video can be viewed while it is still downloading. In fact, streaming video products are becoming more and more popular on the internet today.

Although many of us think that the process of creating, editing and then uploading a video product to a website is difficult. If the truth be told, it does not take much time to do, and it is not that complicated at all.

But when making a video product you should pay attention to your bandwidth usage. The problem with making a video product is that they will eat up your bandwidth. Also, there are problems which can arise of a legal nature if you use video files which do not belong to you.

So when you are deciding about putting a video on to your website you should first think about if the value of the video will justify the time that you spend on preparing and then implementing it to your website. You will need to ask yourself the following questions.

1. Will the video that I am producing be of help to visitors to my website?

2. What technique will I want to use when it actually comes to implementing the video on to my website?

So, for example, if a person has a slow internet connection, then normally a 1mb video file will take approximately 5 minutes for them to download. So is the value of the information provided in your video product of a quality that a visitor to your site with a slow internet connection will be happy to wait for the product to download?

When ever you put a video on to your website, ensure that it is of the highest quality possible. It is important that it will not only add real value to your site, but also to those who will be looking at it also.

A Video Product Can Help Boost Traffic and Sales to Your Website

There are many reasons why, today, the savvier internet marketers around you claim that video is the next big thing without being told either by YouTube or Time Magazine. They have already been using and benefiting from online videos well before either Time Magazine or others had noticed that both video, and self generated content, would be having a profound impact on people’s daily lives.

You will find that, for many years, online marketers have been using videos as a way to promote and sell their products. Often, they mainly use the video as a marketing tool, as it is both cost effective and a simple way to market. In fact, the video is one marketing trend that should not be ignored by any online marketer. Not only are they playing a huge role in online marketing now, but they will be playing an even bigger role in the future.

Today, more and more well known internet marketers are now using videos in order to not just promote and sell their products, but also to create a buzz in the market place.

Many online marketers are now beginning to exploit the immediate connection and effectiveness of using video products for marketing purposes. They can not only be used to inform potential customers regarding different products or services, but they can also be used for promoting offers. Many internet marketers know that building a solid relationship with their customers is the main way to boost their sales. So by using a video product, they can have an effective but simple way of making this connection with their customers.

In fact, today you will find that most internet marketers are also using blogs in order to update and contact any potential customers. Both Blog and RSS feeds are now becoming the most important marketing tools around, which gives any video products a marketer produces unlimited potential for them to earn more traffic and sales to their sites. Plus, with the introduction of the RSS empowered Microsoft Windows program “Vista”, we should expect to see Blogs and RSS playing an even greater role in the internet marketing field. So as you can see, video products have truly arrived in the world of online marketing.

Most likely what will happen is that we will see many websites on the internet becoming their own broadcasting system. Sites will soon have their own television channel, which will cater to a specific niche or a broader subject, depending on what the subject matter is that is covered by a particular site.

But the best thing about this is that you do not need to be a big player in order to get involved in this form of marketing. No matter how big or small a marketer you are, you can use and benefit from creating and producing your own video products.

So when a visitor is delivered to your site by one of the many search engines or some other link, then they will be looking for the information that they require instantly. By providing them with a good video demo, you are able to save them time in having to trawl through the site in order to find the information that they want, or worse still, they decide to go somewhere else to get the information that they require.

So why is using a video product the best way to go? To put it simply, the average attention span of a web user is measured in seconds. So after a visitor has been brought to your site by either a search engine or through a recommendation link, they will only use a limited amount of time to see if the site can offer them what they are looking for. So if you are able to engage their interest right there, then you have captured them. So by offering them a highly visual and fast way to get your information across they will be more willing to stay.

So by following the steps below, you can soon be using video products as an effective marketing tool for your site.

1. It is important that you introduce both yourself and your product to any potential customers who are looking at your video.

2. It can be used as a way of creating some buzz when you are first launching a new product on to your site.

3. Why not build a list of customers by offering them free videos? For example, a tutorial on how to use a particular product or service. This can be a lead in to your main video product…and a good way to qualify your customers before purchase.

4. By creating video you are enriching the content of your site, which will not only make visitors more interested. But it will also make search engines more interested in it also.

5. It allows you to build a more personal relationship with those that subscribe to your site.

6. It allows you to keep in contact with your customers.

7. Use it as a way of creating a sales letter/pitch in order to sell your product or service more effectively.

As you will soon see, nothing beats the personal and direct connection that video will provide for you with potential customers and any follow up leads.

But perhaps the most important thing that can be had from using video products is that they make it easier for you to sell your products and services to a much wider audience. So this should be one more tool that you have in your marketing arsenal. As many people already know, the use of video products is the future of online marketing, so why not start taking full advantage of it today, and start making your own video products!

Making Money With Email Promotions

I bet you've heard this at least a hundred times: "The money is in the list!"

Well, it's true. I personally send out offers and promote affiliate products to my lists of readers on a regular basis and make a lot of money doing it. That's where 50% of my online income comes from!

I follow A SPECIFIC - Step By Step - PLAN each and every day to consistently make $2000, $3000, $6000 a week doing this? I do! This is EXTREMELY important to your online success as well. Now I know you didn’t download this report to hear all about me and my trials and tribulations. You’re probably thinking… SHOW ME THE MONEY!

So… here we go. The reason I created this report was to simply dissect a recent email promotion I sent to one of my email lists. If you follow along closely, I know you’ll gain a wealth of information from it and you can easily duplicate this type of technique for your own list. Are ya ready? Let’s go…

Read this very carefully and make sure you understand everything. If not, go back and read it again... and again! This is the perfect example of how to do an email promotion the right way. It involves some planning and prep work but the final result will always be worth it.

The email below was recently sent to one of my lists that primarily consisted of online entrepreneurs who were interested in learning more about email marketing. How do I know this? Well, I know this because all of the folks who received the email below had also previously opted-in to one of my lists from a squeeze page I had setup offering a free “special report" I authored called:

"Two Advanced Email Strategies That Will Get You Results Every Time!"

So, here's the actual email that I sent to my list not very long ago. Your job is to uncover the sheer brilliance behind this email and understand why it worked so well! Ready? Here goes... (Remember, these folks already received my Free Report and were given two FREE, brilliant email strategies in the report...)

Subjectline: [Firstname], another clever email technique you'll profit from immediately...

Email:
Hi [Firstname],

Don't ya just wish there was a way you could guarantee 20% - 30% more sales from every email you send out to your list?

Well ya know what? ... There is!
Just get more of your messages delivered!

The truth is... It's getting harder and harder for all of us to get our emails actually delivered to our lists because of all the spam filters, etc. That means we all have to be very careful with what we can and can't say in our emails.

Load up an email with a few too many "FR-EE" or "Bonus" phrases and chances are your emails won't even reach your customer's inbox, never mind actually get read. Instead, they'll be sent right to a "spam" folder.

Studies are now showing that as many as 60%, 70%, even 75% of opt-in emails are being blocked by filters... and worst yet - you'll probably never know it's happening! You'll just think your sales pitch bombed!

The good news...
I've been tweaking and testing several different email formats over the last few months and I've finally hit the jackpot! I'm now seeing delivery rates in the 90% range and click-thru rates as high as 64%.

Check this out...

I recently sent the same promotion to two different test groups on one of my lists. Same target - same number of subscribers. One promotion was sent directly via email... the other was sent as a free report to download. Incredibly... The PDF report pulled triple the response... and it's still bringing in cash as we speak on auto-pilot.

Here's exactly how I do it [firstname]:

-- First, I create a special report or an article (something valuable and interesting to my readers) and I convert the report into a PDF file and make it available to download on my website.

-- Then, I send a simple "plain text" email (short and sweet) to my list letting them know about the FREE report.

-- Now... in the report, I have the ultimate freedom to say whatever I want and I never have to worry about my content (and sales message) not getting delivered or read because of the spam filters.

Here's a great example ...

Let's say I find a product that I know is going to help folks who are looking for new ways to increase their sales on eBay. Here's what I do.

1. I'll always purchase and review the product to be sure it really is a GREAT product.

2. Then I'll check out the sales page of the website to be sure it's well written to convert shoppers into buyers.

3. Then (and here's the really cool part) I'll create a report in PDF FORMAT titled something like...

"How A Power Seller From Ohio Generated $6,329.42 In A Weekend Selling An Add On His Cell Phone Voicemail Message"

Will a lot of my readers download the report? You Betcha!
And here's the best part of all...

Once the report is downloaded, it's a selling tool for months - even years to come. Unlike an email that gets deleted once it's been read (if it gets read), my PDF report will stay on this customer’s desktop, reminding him or her about me and my website constantly.

And... My affiliate links and promotions are carefully placed throughout this report so if this customer decides to purchase anything from the report - even months from now - I still make a sale or commission!

And there you have it [firstname]! A clever email marketing technique that you're sure to see incredible results from. Oh, and if you don't know how (or don't have PDF creation software) to create these little PDF goldmines - you're in luck!

For the next 24 hours, I'm running a special promotion on a brilliant set of PC videos that will show you step by step how to create PDF documents from any text file - FOR FR-EE.

Ironically, the actual Adobe PDF Creation software sells for $300 - $400 but this video series not only shows you where to get FR-EE software to create PDF's, but it also walks you 'step-by-step' through the whole process and shows you exactly how it's done. It's so easy even a 5 year old could do it!

So, If you really want to take advantage of this PDF technique for your next email marketing promotion... then don't wait on this [firstname] because after the 24 hour deadline, this offer will be taken down from my website.

Test Drive The Set Of Videos For 30 Days Risk Fr-ee

As always, you also get my unconditional 30 day satisfaction guarantee as well, so if you're not completely satisfied with the videos just let me know and I'll refund your purchase... no questions asked...

Good luck with the new PDF technique and let me know how it works out for you...

Yours truly,
Your Name Here

P.S. I forgot to mention that I'm only releasing 50 copies of this video collection at this blowout price and I don't expect this offer to last long.

P.P.S. Did I mention I'm throwing in the "RESALE RIGHTS" to this collection as well? I'm giving away the bank [firstname]! Don't delay on this or you'll kick yourself tomorrow!

Grab Your Video Collection Here Before They're All Gone.

==========================================
NOTE: I never send anything unsolicited. You are receiving this email because you signed up for my of my newsletters, reports, or via one of my websites. Please check your records.

That, my friend... is BRILLIANT email marketing at it's best!

Now do you see how email marketing to a LIST OF TARGETED subscribers can make you a fortune. Let's analyze... shall we?

* I delivered a targeted message to a targeted list.

* I presented a big problem we're all having in email marketing - getting our messages delivered.

* I presented a solution to this problem - creating PDF documents.

* I gave proof that this solution works - an increase in my own click thru rates.

* I offered my readers a great product - Videos.

* I offered A HUGE benefit for buying my product - save $400 when compared to the Adobe PDF creation software.

* I gave them a deadline to act - only 50 being sold for the next 24 hours only!

* I gave them an added bonus for purchasing - resale rights to the video collection.

And best of all I never actually created the videos myself! I purchased the master resale rights to the video collection for a few bucks and sold over 142 copies in this email promotion for $39.97 each. Would you like me to add that up for you?

142 sales @ $40.00 ea = $5,680.00

That's the power of email marketing. It's a system that allows you to print your own paycheck whenever you want! Once you build your list and learn to write convincingly using some creativity… you'll never be broke again. Cool huh?

Now... here's a quick quiz!

I'll bet you missed the most important ingredient in this promotion and how it relates to the incredible success of this campaign! Did ya catch it? Or ya still confused...

Go back and read over everything again and see if you could figure it out! Go ahead... I'll wait ;-)

You see, although all of the things we just discussed like...

* A targeted market

* A big problem we're all having in email marketing

* A great solution to this problem

* Proof that this solution works

* A great product

* A HUGE benefit for buying today

* A deadline to act

* An added bonus for purchasing

All contributed enormously to the success of the email promotion, there's still one GREATER factor that we didn't talk much about.

The BIGGEST reason this email campaign was so successful was because the "SPECIAL REPORT" that all of my subscribers had previously downloaded (you know... the one they "unlocked" and downloaded from my squeeze page to get onto this list in the first place) was UTTERLY BRILLIANT!

So the lesson here is this: Once you prove (FREE) to your customers that you know what you're talking about and you really WANT to help them... Then it's just a matter of "Follow The Leader". You recommend something and they buy... again and again! Really... it's that easy! But first you have to build your relationships and continuously provide quality information to your list before you'll ever earn their respect and trust.

How To Earn $100 in 24 hours

Make Money Writing Ghostwriting Articles
You have to have some writing talent to ghostwrite articles. You do need to be organized, able to research topics quickly, summarize the main points and write the article in a clear way, with correct spelling and grammar. The article length can range from 200 words to 1000 words or more. Payment is usually by the word. For beginners, a 500 word article can be sold for about $5.00. An accomplished ghostwriter can charge up to $30 for a 500 word article.

The client gives you the topic and any key words that must be included in the article. How long it takes to write the article is dependent upon how much you already know about the topic and how quickly you can find the materials you need to research the topic. It is possible, working at a steady pace, to write ten 400-500 word articles in one day. That's $100 at $5 per article.

Both Digital Point and The Warrior Forum have threads where people offer their services for sale. You can post an offer at no cost on Digital Point but you have to have been a member and have 15 posts to your name in order to do so. Warrior Forum also requires that you have been a member for awhile and there is a fee to post a WSO. However, you can still earn money through these boards.

Join both of these groups. Scan the posts on the WSO thread and the Buy-Sell-Trade board at Digital Point. Offer your services to the people who are asking questions about the services currently offered, or who have said they've bought the service. Do this by the private message function on both boards, not by posting on the thread. Place ads on craigslist and usfreeads offering your service.

Posting On Forums
It has been shown that people don't want to post on forums unless there are already posts. New forum owners pay people to post comments, start threads, and respond to other threads in an effort to get some forum action going. As the forum grows, the level of posting increases until paid posts aren't necessary.

Forum topics have a huge variety. There's probably a forum for just about any subject. Usually a paid poster has to have at least some knowledge of the subject to post relevant comments. There can be a minimum word count for the posts. Posts of "I agree," "Me too," and "Thanks for the info," are too short and don't add anything to the discussion, so forum owners don't want to pay for them. Posting on forums doesn't pay a lot, perhaps as little as 10 posts for a dollar. Find the jobs on Internet marketing related websites like Digital Forum.

Posting on blogs
You can be paid to post comments on blogs much the same way you can be paid to post on forums. Pretty much the same criteria applies, the posts can't be too short and have to be relevant to the subject matter.

You can search for offers of 5 posts for a dollar. If each post takes a minute you would have to work a little over 8 hours to make $100. Place ads on craigslist and usfreeads offering your service.

Writing Articles for Pay
There are sites that pay for content. Most of the sites require that you post your article first and wait for a buyer to come by to purchase your articles.

AssociatedContent buys the article from you. The pay is minimal from $3 to $5per 500 word article. However there are occasions where Associated Content has paid up to $50 per article. The articles can be submitted on an exclusive basis, meaning they aren't and won't be posted anywhere else, or nonexclusive, which means you've used the article elsewhere.

It takes a day or two for Associated Content to review the article and make the offer. You are not required to accept the offer and can withdraw the article. It takes another two days for the article to be published and then two or three days for Associated Content to make the payment to you. Place ads on craigslist and usfreeads offering your service.

Websites that pay for articles:
http://associatedcontent.com
http://constant-content.com
http://helium.com
http://lifetips.com
http://howtodothings.com
http://shvoong.com
http://articlewarehouse.com
http://authorconnection.com


There are a number of sites you can post articles, tips, or essays to. You get paid a share of the earnings of the ads that show up with your article. The more popular your article, the more views, the more revenue you can earn.

Sites that share ad revenue with writers:
http://flixya.com
http://daytipper.com
http://chacha.com
http://metacafe.com
http://vume.com
http://hubpages.com

Pay Per Sale, Affiliate Programs, and Commissions
You're simply selling someone else's product through your marketing efforts, whether it's a blog or website, and you receive a sales commission when the sale is completed.

Most of these products are informational, either an ecourse, software, or ebook. Quite a few of the affiliate products pay more than a 50% commission. The smart product owners offer banners, buttons, sales copy, and even articles that you can use to promote with.

Clickbank is one of the most established programs. Commission Junction is another source. Both of these make the payments to the affiliates so you don't have to worry whether the product owner will pay. PayDotCom is a program which uses PayPal as the payment method. The product owner makes the decision to pay the affiliates and has to authorize PayDotCom to do so.

Many products offer their own affiliate program independently. Look for one with a solid history of payment.

You can also become an affiliate of amazon.com to sell books and consumer products such as jewelry, televisions, whatever. The percentage commission is much lower, but sometimes the retail price is high enough to make up for it.

The fastest way to make money selling affiliate products is to think about the forums, lists and discussion groups you already belong to. What are the questions being asked? Is there a problem that people need a solution for? What are the hot topics?

Set up an affiliate account at clickbank. Go to their marketplace and search for products that will solve the problems, or are the answer to the questions being discussed.

Set up a blog or squidoo pages that relate to the affiliate programs.

Post a informative response and include your affiliate product in your response. A softer sell is to post a review of the product on your blog and then post a response to the list/discussion forum stating that you've reviewed the product and they can find out more on your blog. You can also set up a squidoo page and refer people to your squidoo page. You will probably need to make 3 to 4 sales to earn $100 in commissions.

Develop Your Own Product
This is the way you can make real money on the Internet. The question is: Can you do it in 24 hours? It would be very difficult to research a niche or market, decide what need is hottest and that you have the knowledge for, write the report, write the ad copy or sales letter, set up a blog/website/squidoo page and then market the report. In the real world in real time, it's not feasible.

What you can do while you're working on the other ways to make $100 in 24 hours is jot down ideas you have that would the basis for a product. Then when you have the time you can start developing the product.

You can develop a short report, 2500 words or so, a long report, 2500 to 5000 words, or an ebook, 7500 words and up. You could also develop an ecourse that's a combination of emails, an ebook, chats, and perhaps conference calls.

Get Paid to --- Take Surveys, Receive Offers, Read Email
First rule don't pay someone to find out information about the "Get Paid To" companies. There are too many sites which falsely represent that you will be paid cash for taking surveys, referring visitors, or accepting offers. Some of these offers require a credit card. You sign up for a free month of XYZ movies, get paid $15 for accepting the offer and provide your credit card number. If you don't cancel the offer your credit will be billed, and you can't cancel immediately, or you won't be paid. Usually you have to reach a minimum level of earnings to receive a check or deposit to your Paypal account. And the minimum level is nearly impossible to earn. Some of the surveys can be completed quickly and some take an hour or so to complete.

Most of the money is made through referring other people. It will be a huge challenge to earn $100 in 24 hours, so there aren't any resources listed in this report.

Blog Your Way to Bucks
Blogging is a website (don't worry no website skills needed) that you update every day with posts about your chosen subject. Visitors can comment on your posts for others to see.

Using your blog as a billboard:
There are several websites who will pay you to post product reviews on your website. They are paid by the company who owns the products. The products can range from consumer durable goods, consumable goods, or just about anything you can think of. The blog has to be approved by the company and has to remain up for a specified length of time. There usually has to be a qualifying statement that your post is a paid advertisement.

Using your blog as a review site:
Another way to use your blog is to post product reviews of affiliate products. When someone buys the product you're paid a commission. You can post reviews of books you've read that are available on amazon.com and link to the books as an affiliate.

Ads on your blog:
If your blog has somewhat of a following in a certain niche and gets a reasonable amount of traffic, you can use pay per click (PPC) ads to generate some revenue. The more traffic to your blog, the higher the potential for click throughs, the more money you can earn. AdSense by Google is a very popular PPC company but there are others.

You can also use a blog to sell products as an affiliate. http://LiveJournal.com, http://Blogger.com, and http://wordpress.com are just a few of the free sites where you can quickly and easily set up your blog.

Pick a market niche you're familiar with as the topic for your blog. Every day post on your blog. Of course that's not all you need to do. You have to get people to your blog to read it and hopefully click on your paid ads, or on the products you're promoting as an affiliate.

Most of the blog sites are searchable by keywords. Search on the same words you've used for your site to find other blogs. Then leave a comment on the relevant blogs and include your link to your own blog.

You can submit your blog's url to search engines so if someone wants information on 'how to raise guppies' and that's the subject of your blog, your blog shows up for visitors to find.

With a little bit of research and time you can become successful and increase your bank account with Online Marketing just by blogging.

Get paid to blog:
http://bloggerwave.com
http://bloggingads.com
http://blogsvertise.com
http://blogburst.com
http://blogtoprofit.com
http://buyablogger.com
http://linkworth.com
http://loudlaunch.com
http://payperpost.com
http://payu2blog.com
http://reviewme.com
http://smorty.com
http://sponsoredreview.com

Submitting Links to Articles, Websites and Blogs to Social Networking Sites.
You can submit links to other people's articles, etc. to the social networking sites. The pay isn't terrific, usually no more than a couple of dollars per article. You'll have to set up an account at each site. Below is a list to get you started. With a bit of research you can find quite a few more. Offer the service on Digital Point the same as you would offer to ghost write articles. Setting up the accounts at the social networking sites will probably take a couple of hours. If each article takes 20 minutes to post at all the social networking sites andyou charge $4 for the service. You'd earn $12 an hour and would have to work a little over 10 hours to earn $100.

You need your client to tell you the url of the article/website, title, brief description or first paragraph of the article, category, and tags or keywords.

Social Networking sites:
http://Facebook.com
http://blinklist.com
http://stumbleupon.com
http://gnolia.com
http://linkagogo.com
http://wink.com
http://digg.com
http://technorati.com
http://newsvine.com
http://furl.net
http://backflip.com
http://spurl.net
http://netvouz.com
http://diigo.com
http://rawsugar.com
http://shadows.com
http://del.icio.us
http://bluedot.us

$100 a day, over the long term
The above suggestions really can earn you $100 in a 24 hour period if you work at it. The ways below take a little bit of time to get set up and get going but can earn you $100 a day in the long term. When appropriate put ads on craigslist and usfreeads about your product or service you're offering.

Squidoo Lenses
Think of squidoo as a place where you can get a free one page - but it can be a very long one page – website. When setting up a squidoo lens, you first need to do some research on key words. Trust me this is important.

So think about your squidoo lens and come up with 4 or 5 key word phrases. Pop them in Google and see what competition you're up against. You can also go to Google's adword keyword generator, https://adwords.google.com/select/KeywordToolExternal, Use the tab keyword variations, enter your key words and then hit the "get more key words" tab underneath. Pick out eight to ten key word phrases, these will be your tags.

Now go to http://squidoo.com and get yourself a lens using your key word phrase as the name of the lens. Set up your bio in your bio module and link to your product or website in that module. Now write a 250 to 500 word essay using your key word phrase at least three times. The essay should be relevant to your product or niche. In the essay link to your product, affiliate product and/or to your website. You might want to use a teaser phrase to encourage people to click on the link.

Add a poll and an amazon module, then add another text module with links to your other products or affiliate products. Add a google news feed module. Then another text module and finally end with a guestbook. This may sound complicated but all the modules are clearly explained and it's really a matter of point and click to populate your lens with interesting products.

You can earn money from your lens through the different modules and their products, such as books from amazon.com, from products that you're an affiliate for and from your own products. You can put up a lens for each one of your key word phrases and then link them together.

AdSense
Google through their Adsense program, offers paid advertising through the use of text linked ads placed on websites. These ads can also be placed on blogs. Advertisers hope to subvert visitors to click on the text ad and visit their own websites through these text linked ads. The advertisers pay Google for every visitor that clicks through. Google passes on some of the money to the owner of the websites where the click originated. This is know as PPC or pay per click. Savvy Internet marketers build websites on topics that have a high PPC with the sole purpose of earning money.

Some of these sites known as MFA or Made For AdSense contain little or no redeeming content. The website's owner's intent is to place high in the search engines for a niche key word phrase. Say "Natural Cures for Whatever." People have a tendency to only look at the first page of results when searching. They click on the "Natural Cures for Whatever" site. When they arrive there is little information, so in an effort to leave the site quickly, they click on one of the text linked ads to navigate away.

A better philosophy is to make the site content rich to attract visitors and establish a level of trust. The visitor feels comfortable and when they've found the information they needed they are more likely to click on one of the text based ads.

How much money can you earn with AdSense? It depends on the topic of your website, your key word usage and your traffic. People look for all sorts of information on the Internet. Quite a bit of the time they're looking for a solution to a problem or how-to-do something. If your website addresses those issues, the odds are it will make more money than a generic site.

You have to have a website already up and running before you apply for AdSense. They are accepting blogs for AdSense revenue as well. Once you get one blog or website approved you can add the AdSense to your other sites/blogs without additional approval.

Once you're approved you have your choice of style and size of ad. You don't have to do any of the coding. You do have to know how to incorporate the code on your website or blog. It's not difficult. You can track how much money you're making nearly in real time.

Use Forums and Discussion Groups
You can join forums and discussion groups that relate to your website/blog/squidoo page. Search discussion group sites like http://yahoogroups.com and http://groups.google.com for groups that are relevant. You can also search for discussion groups by subject matter. Type in the search engines +discussion +groups +mothers +young +children, for example.

Another alternative is to find websites that relate to your website that have forums. There's a huge forum for writers at AbsoluteWrite.com, for example. Many online publications on your topic will have forums as well.

Join these discussion groups. In your profile make sure you keep your signature short and sweet but do include a one sentence description of your site/blog/squidoo lens and a link.

When questions come up, or the conversation focuses on your topic, you can post a short answer and then mention there is an article or suggestion that would be helpful to the members at your site and give the link. Of course don't spam the members or just post one or two word answers, like "thank you" or "I agree" just to post.

Social Networking Sites
Keep in mind the word networking is a verb, and that means action. Go to Myspace and set up a profile that reflects the product/website/affiliate product you want to sell. Keep the profile fun and interesting. You can also use the blog at Myspace to update your profile. You can add photos, videos from YouTube, and games. Then search for friends using your key words to find people interested in your product. Say you have a golf product, search for golfers. If you have a recipe book, search for people who like to cook. You can also join the forums at Myspace and look for friends that way.

The advantage of having friends is that you can then send bulletins to your friends that will automatically be posted at their Myspace profile and seen by all their friends. If you have 100 friends and they each have 100 friends, one of your bulletins can potentially be seen by 10,000 people.

Ryze is social networking that leans a little more toward business. Again set up your profile with your links, then look for groups to join. The groups should be relevant to your website or products. Most groups have active discussions going on. Answer questions, ask questions and contribute to the discussion. There are lots of other social networking sites you can join. Every day spend a few minutes visiting each of your site's network.

Niche Marketing
Niche marketing is a buzz word and it simply means marketing to a small niche rather than a broad market. For example: Your blog is about cures for sinus headaches, that's very broad. A narrower niche would be natural cures for sinus headaches and an even narrower niche is natural herbal cures for sinus headaches. The logic is that there are fewer blogs/websites competing for the very narrow niche than the much broader topic. There will be fewer people searching for natural herbal cures for sinus headaches but more of them will be ready to buy a product or click on an AdSense ad.

BUM Marketing
Bum marketing is simply using articles you've written to drive traffic to a blog/website/squidoo page you've set up that sells an affiliate product, or your own product. . The article is submitted to article directories and includes a bio box that has a little bit about you and the link to your blog/website/squidoo page.

The tricks to BUM Markeing are very simple.
1. Use keywords in the title of your article and in the article itself so people searching for those keywords will find your article on the major search engines.
2. Make the article informative and interesting, but leave the readers wanting more.
3. Include a teaser in your bio box that entices the reader to click on the link to your website/blog.
4. Write enough articles using those keywords.

How much is enough? A rule of thumb is one article per day for the first month.

Article Directories:
http://www.ezinearticles.com
http://www.isnare.com
http://www.goarticles.com
http://www.buzzle.com
http://www.articlesfactory.com
http://www.articlefinders.com
http://www.articlecity.com
http://www.article-planet.com
http://www.marketing-seek.com
http://www.ezadsuccess.com
http://www.ezinearticles.com

Now you have lots of ways to earn $100 in 24 hours and over the long term. I hope you're successful with your Internet Marketing efforts. Just keep in mind it takes time to establish any kind of business. Don't give up.

Tips About Private Label Rights

With your private label rights content, avoid using a lot of pictures and other items that would distract from the narrative. Your customers are looking to receive information, not a lot of pictures.

They can also get in the way and when you try to remove them, it can be a task. It may be better not to have any pictures at all. When you’re writing or modifying your private label content, write it from the angle of the person who you’ll be selling it to. They are the ones that will be reading the information, and if it’s for their benefit, then by all means gear it towards them. It defeats the purpose if you’re not focusing on the needs of your customer. You are there to cater to them.

If your budget allows it and you don’t have the time to create private label articles, hire a ghostwriter, check with Elance, or other freelance writing sites. You can get some candidates for a reasonable price. You can also check with the more popular forums to find writers who are looking for writing work. They’ll be glad to negotiate a deal with you.

You should have good sales letter copy. It should include the following:

Headline –
Your headline is usually in red bold lettering. It stands out because it uses a large font. This is to get the customer’s attention. The headline should also be worded whereas it stands out.

It should be something that is attention grabbing the moment people laid eyes on it. It should be something that will force them to keep reading to find out more. You can also have a sub headline. Of course, the sub headline will have a smaller font, but still in bold. It just provides a little emphasis on what’s to come.

Sales Page -
When your write, write as if you were addressing this to one person. This makes them feel special and privileged that you would send them an offer. You can also list features of your product, but the key is to list the benefits.

What will it do for them? That’s what they want to know. If the product does something for them and meets their needs, then more than likely, they’ll whip out their credit card and make a purchase. If it doesn’t meet there needs or benefit them in any way, they won’t even finish reading the sales page.

If this product is a private label rights offer on how to use private label rights, you should pose some potential problems in the sales letter. For instance:

Let them know that you know that there’s a problem that needs to be resolved. In this case, the person may be challenged in how to use private label rights. The person may not know how to modify private label content after they’ve purchased it from a website.

The person may not know how to create a product with the content they’ve purchased. Knowing how to market unique products may be a challenge. The person is not versed in writing a sales letter. Structuring private label rights articles is out the box. The person needs to know how to create graphics for their product.

Well, since you have a product that can remedy these challenges, you can present it to the person in a way that won’t make them feel intimidated or embarrassed about purchasing your product.

Your sales page should answer and solve all their concerns. It should explain how to create a private label rights product step by step. Let the person know that your product explains how to modify private label content and how to create a product with that content.

If they can’t write a sales letter, offer suggestions and alternatives. Provide suggestions and instructions regarding creating graphics for the product.

If this can be conveyed on the sales page without giving everything away, you will not only have one sale, but many more. There are many people who are not proficient in some of these features.

Assure your potential customer that their needs will be addressed in the product. Also, let your potential customer know of the additional items that will accompany this product. On your website, provide them the following information:
• What format they will be receiving the product (i.e., PDF, Word document)
• What they can do with the PDF and Word document (i.e., modify content, etc.)
• Modify the content to create different reports you can distribute for free
• Create an e-course with the content
• Create a newsletter with the content
• Sales letter already written (pre-written sales letter)
• Modify the Word document to create articles with a resource box
• Modify and customize graphics to your specifications

On your sales letter, you should include any testimonials if you have them. This makes your product more credible and will prompt your potential customers to purchase the product. Make a special effort to estimate the actual value of your product. This looks good so the potential customer will know how much it could have actually cost as compared to what you’re offering.

On the sales page, you should mention that there is a limited quantity of your product available. In other words, you’re saying that if you want it, you need to purchase it now. If the person waits later or in a few days, the product may not be available. Limiting copies also holds an advantage for you. This preserves the value of your product.

Software With Private Label Rights –
You don’t have to know the latest code to create this type of software. You can have a simple program that people can use. It doesn’t have to be complicated. The reason for software with private label rights is that if you were to enter into a business transaction agreement with the software proprietor, they would allow you to modify the software to your specifications. You would also able to brand it so that it’s tailored to you.

If you had a thought about creating a product from the software, you could do that to appeal to the needs of the market. With private label rights, any changes made can make the software into a great selling product. The profits from this would be more lucrative than just a private label rights project selling e-books.

There will always be a demand for software in the marketplace. There will always be people who will have a need for some type of software, whether it’s word processing, spreadsheet, media creation, etc.

You can also get free software from different webpages that offer it. Be sure to read their terms before you settle on what you want. It is important to know that if you’re not a software guru, you may want to get an experienced programmer to assist you in looking for any bugs that may be in the software. You don’t need to sell any software and the customer is disappointed because bugs are causing it not to work properly.

Terms And Conditions –
This section is very important so they’ll know what they can and cannot do with the product. It usually includes some of the following:
• Can or cannot be sold
• Can or cannot use in paid memberships
• Can or cannot sell Master Resale Rights/Resale Rights
• Can or cannot sell private label rights
• Can or cannot be given away
• Can or cannot be packaged with another product
• Can or cannot be added as a bonus
• Will or will not offer unlimited private label rights

If you’re promoting something like this, it would be advantageous if you had a list. That way, you would be able to offer it to more people and sell more copies to make a maximum profit. Since your subscribers trust you, they wouldn’t hesitate to help you make more money. If you have a big list, there’s a chance that more people will purchase your product. This is especially true if private label rights products are what they’re looking for.

Joint Venture or (JV) –
Contact other newsletter owners that are similar to your niche and ask if they would like to do a joint venture project with you in regard to profiting from private label rights content. It’s better if both parties have a good, responsive mailing list. They would sign up for your affiliate program where they would get at least 50% or more of the sales. This is another way to make profits with private label rights products.

In addition to regular joint ventures, you can employ joint venture brokers. These brokers intercede with referrals of joint venture partners to participate in your affiliate program. They help you to get partners that otherwise, you couldn’t get. Of course if since the broker is considered the middleman, they also get a cut of the profits.

OTO or One Time Offer -
You can offer what is called an OTO or One Time Offer. On this page, you can present your private label rights product. People do take advantage of these type of offers because they figure it will be their only chance to purchase at a special price, seeing that it is a one time offer.

All of these ideas and components play a key part in whether you are successful in using private label rights content to your advantage for skyrocketing profits.

As you can see from this report, there are many different ways that you can maximize and exceed your profit with private label rights content. If done correctly, you could have a very lucrative and profitable business using private label rights content in no time flat.

Strategies For Using Private Label Rights Content

Viral Marketing – Like a virus, viral marketing can be spread to other people, but in a good way. In this case, if you have a list, you can give your list a free copy of a report you wrote using private label rights material. You can also offer free software as a viral marketing tool. The word “free’ is one of the most powerful words in the American vocabulary. People are like magnets to things that are advertised as free.

Your list can be encouraged to forward your free products to others in efforts to get more people signed up to your list. When they sign up to your list and see that you have quality information and products, more than likely, they’ll want to buy and you’ll make more money with your expanded list. It just goes to show that you have to give in order to receive. Don’t underestimate the power of this kind of free marketing. It can do wonders for your bank account.

Affiliate Links -
With that free report using private label rights, you can strategically insert affiliate links for related products. This way, you can make some money up front if the person clicks on the link and is interested in the product. However, you have to be careful not to place a lot of affiliate links in the report or it will look like your main objective is to get their money before they can digest the information on the report.

This is a turn off and can cost you potential subscribers added to your list. If you do add affiliate links to the report, they should be cloaked so that it won’t be so obvious to others that you’re trying to sell something. You want to get them interested in the report first before they pull out their wallet. If you do this the right way, you’ll have more commissions than you ever thought you could have.

Expert Interview -
To add value and profit to your private label rights product, you could include an interview with an expert. Ask questions regarding the niche and see if the person would provide some answers in relation to your product. With the information the interviewer decides to give, it can help you enhance to value and quality of your product.

You can explain that you interviewed someone and they provided information on the subject. Then you can take the interviewer’s information and compile it with your private label rights product. This idea, in addition to you modifying the generic private label rights content, can make your content unique and increase profits for you.

Free Audio –
Instead of offering them a free e-book, private label rights content can be used to create audios. As with other media, you should modify the content so you can stand out. This is another way to get opt-ins to your newsletter. This free audio would have lots of value because it would be an original, created by you, not something passed down where every Tom, Dick and Harry have given away as a free gift.

As usual, being unique is the key here. When people get this, they’ll start to think that since your free audio has value, that everything else you offer will have value also. Therefore, they’ll more likely be eager to purchase from you, resulting in more profits. More importantly, the audio is “free” and people pounce on anything that has the word “free” in it.

E-Bay –
For the most part, you’re not allowed to sell the original private label rights products or articles on E-Bay. This is because the value will shoot down very quickly and then you’ll have copy cats who will try to undercut you by offering lower auction prices. What do you do?

Modify and add to the product, including changing the title to something more attention-grabbing. Use the “About Me” page to your advantage. In that area, add your webpage that has the opt-in form for them to sign up for your newsletter. Or, if you have a similar product, use that webpage in the “About Me” section. Some customers would be interested in purchasing more private label rights products, especially if you’ve made significant modifications and changes to the information to make it look unique.

Content For Newsletters –
Private label rights articles would be just the thing for newsletter content. Of course, you should modify it to your satisfaction and not do a copy and paste scenario. There may be other newsletters similar to yours that are using the “cookie cutter” tactic by not changing the private label rights content.

The more you change, the more your subscribers will see you as an expert. This in turn, can provide more profits for you. Even though the majority of newsletters are created online, there are some that are still created offline and mailed out. As with the online newsletters, you should modify the private label content to be unique.

E-courses or Mini-courses –
These are lessons that contain information that can be about the product you want to promote or something related to your newsletter. The courses are put in an autoresponder and sent out at whatever date and time you set them for. The courses should give your subscribers a little information about the niche, but just enough to keep them wanting more. In a sense the courses should be incomplete, not providing everything they need to know.

You can do this with existing private label rights articles. You would take the articles and modify them. If the articles are too long, they can be chopped up so that your subscribers would only get a portion every other day or every few days. It’s better to spread them out so they will have time to read and digest them.

You have to pick a theme for your course, such as weight loss. You can have an e-course that talks about five effective ways to lose weight safely. You could title it like this: Weight Loss Strategies: Five Exercises That Can Help You Slim Down. The title should be something that will catch your subscribers’ eyes.

This is good because it lets your subscribers know that they don’t have to use diet pills and other supplements to lose weight. If you don’t have any private label rights articles, you can check some of the forums and websites that sell individual PLR article packs. Be sure that your e-course lessons are formatted properly. You should also have an opt-in form along with a brief sales page to sell the e-course.

Even though it is free, you still have to convince people that your e-course has information that they want to know about. They’ll want to know what’s in it for them; how can your e-course help them?

An e-course will help your subscribers know who you are because they’ll be receiving information from you on a consistent basis. So, what does this have to do with profits? When you put forth an effort to initially educate your subscribers in your newsletter, the more chance you have of them purchasing your products.

You have established a relationship with them and not just looking to make a quick buck. You can insert links to your products or affiliate products. A lot of subscribers appreciate that and creating an e-course modified using private label articles will help them as well as help you bring in plenty of profits. You will stand out as an expert in your field.

Article Pack Websites –
There are some people who have these set up for the convenience of those who do not want to pay monthly for an article membership site. You can offer private label rights article packs that people would want to purchase. You would probably have to browse through different forums and find out what topics are actively being discussed.

You can also use keyword research to find out what people are looking for and choose categories from your findings. Unless you find someone who sells their private label rights material at a cheap price, most of the article batches will be priced higher than they would if they were in a membership site. You have to pay for convenience.

Even with that, the articles should be of good quality. You can subtlety advertise on different forums and pay per click (PPC) websites, such as Google. People are not going to always have time to create their own articles, so purchasing private label articles from you would be profitable for your bank account, especially if your articles are of good quality.

Small Reports –
This was mentioned briefly earlier in the report. Small reports using private label rights are very profitable. For one, modifying the content and even changing the title is crucial to your reports’ uniqueness and branding. The reports will show your personal sense of writing style and information. There are other advantages of small reports as well. They are easier to write and you don’t have to spend weeks writing 10 – 15 pages.

You can take a bunch of private label articles, modify them and put it together as a report. You may have to add some information in between to give the report some meat, but other than that, you’re looking at a solid profit machine if done correctly.

You should select a market based on your target audience. Some of the popular ones to choose from are:
• Online Business
• Parenting
• Weight Loss
• Money and Finance
• Self-improvement
• Weddings
• Health-related issues
• Sports
• Cooking
• Recipes

Before you start creating the reports, find out what your customers want. You can do this by surveying them. You don’t want to waste time creating original reports that people don’t want. When that is determined, find out what’s out there. This way, you’ll know whether or not there’s too much competition.

In fact, you should study the competition. If your customers want the same type product that’s in another market, you have to find a way to make yours unique. Your report must stand out in order for it to sell. You can purchase private label rights content and modify it. You can also add information to it to make it your own and brand yourself.

Some ideas for small reports titles can be:
• 7 Ways To Slim Down In A Matter Of Months
• 5 Ways To Boost Your Self-Esteem And Eliminate the Negativity
• 10 Tips to Save On Your Wedding And Not Be Broke
• How To De-Stress And Have A Content Life
• How To Build An Responsive Mailing List
• How To Remove Acne From Your Facial Area

Small reports are also easier to sell. It’s easier for people to purchase small reports at a lesser price than it is to purchase a large e-book at $47. Small reports can be digested in one setting, whereas e-books with a lot of pages take longer to read.

Even if the report is not up to their expectations, they’re more likely to keep it than get a refund for $10. For more profits, you can use the small reports and bundle them together at a special price.

For example, you can offer a bundle of five small reports for $37 and counter it with the individual reports for $10. People can decide which would be better for them. Sometimes, they don’t want or need all of the reports. However, there are some who will think between the two and go for the bundled value, which in turn can mean more profits for you.

Physical Products –
The value and profits in private label rights material is greater when you use them to create physical products. You can modify the content and use it to create CDs and DVDs and printed books. More people prefer audio and video products in addition to the instant downloads. Creating audio is easy. You just need a microphone and you can use Audacity, the free audio software to create your product using the modified private label rights material.

If you don’t want to record it yourself, you can hire someone else to do it. Check out the forums for people that offer those services. Ask them for a sample so you can hear how their voice sounds. With audio, you can listen to the material at your leisure, even when you’re laying down with your eyes closed.

Or you can transfer the audio to your iPod or mp3 player and listen to it while you’re walking, driving or even when you’re flying. The fact that audio is mobile makes audio products profitable. You can’t do that with an e-book.

You can also use private label material to create video products. There is a version of Camtasia, which is a very popular video software, that you can get for free and it comes with instructions on how to use it. Video is becoming more and more popular nowadays. With video, you can sit down and actually watch what is going on, as opposed to reading it from an e-book.

Some people learn better from looking at instructions from a video than they do an e-book, especially since the procedure is usually shown step-by-step. That’s because they’re actually looking at the process and can follow along instead of reading it and not being able to picture what’s going on. It’s also good for those who don’t catch on quickly.

They can replay the video over and over until it sticks in their brain. A good idea for this type of media would be workshops and conferences that last for several hours and contain a lot of information. You can also create videos to upload on YouTube to get traffic, but these wouldn’t be physical products. Still, uploading them to get traffic to your site is a great idea.

In addition to that, videos created on DVD can be sold on E-Bay. There are different kinds of videos offered on the auction site, such as how to build a doghouse, how to fix a flat tire and how to cook a turkey. This is a popular one during the holidays.

You can also sell your CD products at places like Café Press and receive a percentage of the profits. These types of physical products are very profitable and people will snatch them up in a heartbeat if it means they can learn more and get more value.

Home study courses are another medium that can be used for physical products. You can have your modified private label rights material compiled in a binder with the pages laminated. Or you can have a combination of a binder and CDs or DVDs as a package set.

Home study courses have a higher perceived value because you have a choice of either reading from the binder or listening and/or looking at the CDs/DVDs. In addition to that, home study courses are very profitable, especially if you created them yourself using modified private label rights.

Master Resell Rights -
You can create or have created for you products (e-books, small reports, audio, video or software) made from private label rights and compile them into a bundle. You can offer this package to your mailing list with Master Resell Rights at a special price. This is where you would get you upfront profit.

The subscribers that bought the bundle can then turn around and sell the bundles for profit. It’s important that the bundled products are related in one way or another. For instance, if the bundle was about weight loss, then your e-books or reports should reflect that category.

These modified products created from private label rights would still have you as the author and would be branded as quality products. Changing the title of the products is important in the branding process.

In addition to helping your subscribers make profits for themselves, you would also increase your mailing list. If the interest is great, you can create volumes using private label rights content. They could be labeled like “Weight Loss Strategies, Volume 1”, Weight Loss Strategies, Volume II and so on.

Creating packages like this can present your subscribers with an offer too hard to refuse and will provide plenty of value because the information is not rehashed; instead, you have products that people will want to purchase because of their unique content. They would also value you as an expert and would be willing to buy more from you in the future.

Remember, when you modify these products, it’s advantageous to change the graphics and sales letters for more profits. When you create the graphics for your product, use quality graphic software or negotiate with a professional designer. The more professional your presentation is, the more chance you have of people buying.

The sales letter should adhere to your target market. The way to get people to buy from you is to sell them on the benefits—what will it do for me? How is this product going to help me with my problem? How is this product convenient for me? When you provide answers to those questions on your sales pages, you can have profits flowing in like water. In addition to that, you can also include a link to sign up for your list, which can mean a larger list for you, and in turn, more profits.

Bum Marketing –
this method is very easy to do and using private label rights material would be a great boost to increase your profits. Bum marketing was based on a concept by a man in Texas who started out with much of nothing and worked his way up making massive profits mostly by article marketing and other methods.

He felt that his strategies were so easy that he could train a bum off the street to do this and he would be making money in no time, hence the phrase “bum marketing”. This method is mostly based on writing articles anywhere from 300 to 500 words and submitting them to search engines. You can use private label articles for this because it can save a little time. What you have to do is modify the articles to make them unique and stand out.

When you’re writing the articles, be sure to use words that people are familiar with. The more articles you submit, the more traffic you’re poised to get. If you kept this going for at least six months on a consistent basis, you could have a nice profit coming in.

The more unique they are, the better chance you have of them getting picked up by search engines. Writing articles is one of the best ways to generate traffic and have profits coming in for years to come. This is because articles that are submitted to article directories stay there and don’t get deleted.

In bum marketing, it’s better to either have a product created or one you’re promoting. If you create a product, you can also use private label rights material to make it unique. Your graphics and sales pages should be unique, also. Or if you want to promote a product, you can check with the marketplace section in Clickbank to get some ideas.

Find out what products are selling in different categories. Check out the sales letter and see how much they offer in commission. If the commission is $10 or more and it’s a good product, then you may want to go for it. If it’s less than $10, then you may not want to consider it.

In relation to private label rights articles, you’d want to have articles that are related to the product. It’s easier if you have private label rights articles that you haven’t been using. Search for those on your hard drive and modify them to be submitted to the search engines. The thing about the search engines is they prefer different content as opposed to duplicate content. This works the same way with article directories.

They don’t want to have the same articles listed in their database. You want to be able to stand out so that people will notice. Another thing about article directories is you don’t want to send the same modified private label rights articles that you submit to one directory to another directory.

You will come out with massive profits if you modify and change the title of the existing private label articles that you have available.

Firesales –
This strategy is a great way to tremendously maximize your profit using private label rights content. The content creators use private label rights content to create products. They are packaged in amounts of 10 or more products.

The firesale is constructed as such where the packaged products are sold at different prices for a certain amount of time. For several days, the price may start at $97. After the deadline for that period has passed, the firesale price increases.

The increase could be anywhere from $10 to $30, or maybe more. After that period has passed, the firesale price increases again. This process continues in a cycle for a few weeks or until all the quantities have sold out.

With some of the firesales, the prices can increase up to as much as $200 - $250 for a package. This of course, depends on the type of products being sold and how much the seller thinks they’re worth.

The products that are sold during the firesale are usually ones that they would rather sell rights to, as opposed to resell the individual products themselves. The seller usually offers private label rights, resale rights and/or master resale rights with the firesale packages.

It doesn’t take long for the packages to sell out. For one, there are usually only a limited number of packages made available for the firesale. It’s basically a first come, first serve deal. If you snooze, you lose.

The number of packages made available for the firesale are usually between 100 – 300. This way, only so many people are able to purchase. After the last package has been sold, the firesale is over.

They spend several hundred dollars for each product and still come out profitable during the firesale. They don’t have a problem doing that because they know they’ll come out ahead when everything’s said and done.

Just in one day alone, their firesales can amass five figures. Just think, starting the firesale at $97 and 150 purchased at that price during the first few days. That’s a total of $14,550 in a matter of 24 – 72 hours. Or sometimes you can make that much selling firesale packages in one day.

If you’re thinking about doing a firesale, you can start out with five products. This way, you can get a feel for how a firesale is operated. Some people choose to package related products together, some don’t. If possible, see if you can find an experienced person who has done firesales and knows what goes into them.

Take your time to modify the private label content to create your own unique reports. Create graphics to go with them and write your own sales copy. There are many copywriting books available to use. You can also check on the forums. Sometimes, some of the forum members offer great deals on copywriting material. You just never know what kind of gem of a deal you might come across.

Take those five products (or reports) and offer private label rights. Start out with a low price, like $27. Shoot for 50 to 100 packages for your first time. You won’t be out of much money, except the merchant processing fees.

If you sold all 100 packages, you could make close to $2600 - $2700, minus the processing fees. Of course, the reports must have excellent value and they don’t have to be 70+ pages long to do that.

After you’ve finished the first one, you can do it all over again. You may want to wait a month or two before presenting it. You don’t want to get inundated with firesales and lose focus with your subscribers.

Firesales is a surefire way to make a ton of money in a day to a few days. After you really get the hang of it, you can move on to bigger projects that will earn you enormous profits.

One of the best ways to make lucrative profits with private label rights content is to create membership sites. Membership sites can be lucrative because it’s considered recurring income that you get every month. It is also a good way of assuring you a consistent online income.

More membership sites are being created all the time. The membership site route will continue to expand. More and more people are looking for ways to make lucrative profits with private label rights content.

By starting out with simple membership sites, you can have a recurring monthly income within 30 – 60 days. Membership sites can be a goldmine, if they’re done right. You will receive money every month, as long as your members stick around.

To create a simple membership site can cost less than $50. To set up a membership site may take a few hours, depending on how technically savvy you are. You can find software that can be set up with a few clicks.

Before membership sites became well known, when you installed software, it cost more and was filled with bugs. Also back then, there weren’t a lot of merchant systems around to set up monthly billing.

One of the best ways to start a membership site is to purchase bundles of private label rights products and content from sellers and other websites. You can modify the content and use it for your membership sites.

You’re just purchasing private label rights content and packaging it for your target audience. When you provide them with private label rights products and content on a consistent basis, they don’t have to purchase it.

This way, your subscribers are saving time and money. This also helps your subscribers because they can take the private label rights products and modify them to their specifications.

Before you start your membership site, you should have private label rights content available to upload. You want your subscribers to have products and content to look forward to when they join your membership site. You will have to keep resources available to provide private label rights content to your membership site on an ongoing basis.

A lot of the membership sites out there teach or have information on how to create private label rights products or articles. There are other membership sites that are based on other themes, such as health, recipes, writing and self-improvement, just to name a few. You have to decide on what kind of membership you want to create with private label rights products and content.

When you search for private label rights content for your membership sites, it’s crucial to get quality content. If the content is of subpar quality, the subscribers will drop like flies. They don’t want to stick around if you have rehashed or outdated material uploaded on your sites.

If you have a problem finding quality private label rights content, you may have to hire writers to create the content for you. You can check with Elance or other freelance writing sites to find people who can fulfill your needs. In order to keep purchasing quality and fresh content, you will have to set aside a portion of your funds for this.

With a private label rights membership site that sells products, you will need to have at least three products available to upload each month. This would also depend on the type of membership and the monthly fee. If you are doing it this way, it would be advantageous to include some private label rights articles to complement the products for that month. This will definitely add value to the existing products.

You can also have a private label rights article membership site. For this, you would probably have to get a dedicated writer just for your site. In order for this type of site to be of value, you will need someone who can churn out private label articles at the snap of a finger. The more articles in the membership site, the better. Some sites have batches of 100 articles or more for that month.

People don’t mind paying the monthly membership fee every month as long as you’re providing quality content. Depending on the set up, you can charge whatever monthly fee you feel is sufficient to create lucrative, recurring income every month.

Some membership sites just contain private label rights articles and will charge from $10 on up, depending on the content and what else is in the membership site. You can also use another strategy to make quick lucrative income. In addition to offering a monthly fee, you can offer a lifetime membership price where they pay a certain amount one time. They no longer have to concern themselves with a recurring monthly fee.

You can also create membership sites based from niche products that are doing well in sales. For instance, if you have an e-book about vegetarian or organic recipes that is doing well, you can gauge that and turn it into a healthy recipes membership site.

Just fill the site with lots of private label rights articles on being a vegetarian or growing organic foods. People are always looking for subjects like this and are willing to pay money to get these kinds of recipes and other report using private label content.

You can model your membership site after other successful ones. This will give you some ideas as how to tailor your site. You should not, however, under any circumstances, take their work, copy it to your membership site as your own work. You’ll be looking at some hefty copyright infringement fines.

You can also conduct niche research to find out what is selling. Clickbank is a great place to start. It is one of the best places to look for and find a niche market to base your membership site on. You can buy private label rights articles on the niche you chose. You can also get ideas for membership sites from bullet points of sales letters. These can provide ideas as to what you can include in your membership site.

Another place where you can get ideas for membership sites is 43 Things. This website is very popular and you can use it to find lots of niche ideas for your membership site. While you’re thinking about the theme, you should also think about what kind of problems are people looking to solve. You could probably base your membership site on that, depending on how much private label right content you can get.

Say for instance, the idea was weight loss. The weight loss sector is a popular niche, but if you’re able to drill down and find something within the niche of weight loss, like eating healthy, you can create a membership site based on healthy foods/recipes, drinking plenty of water and getting exercise. This all ties in together because in order to stay healthy you must drink plenty of water and exercise.

Amazon is another place where you can get niche ideas for your membership site. Find a niche that catches the eye. You won’t run out of niche ideas using this resource. Check out magazines at your local book store. You can find plenty of niche ideas there as well.

When you open your membership site, you may want to have a special for the first 100 people. Some sellers provide bonuses for those early-bird sign-ups. You can start pricing your monthly fees from $4.95. It’s better to start on the low end when pricing monthly membership sites because more people are inclined to join.

Even though $4.95 is a low price to start, you can limit your sign-ups to a few hundred. You would make $495 for one site each month. That’s a nice little income. Rinse and repeat with the next membership site. You can set it up other small membership sites the same way. You can also have low cost membership sites on: Fishing tips, dating tips, or internet marketing.

There are other ways to find out what people want. You can upload a repot to the membership site and using statistical software, find out how many people read it. When you get your stats, you can look and see which report was downloaded and read the most. This way, you can know what people are purchasing. You can base your findings on that and create products that are related. This way, you’re not second guessing what they want.

For your membership sites, it’s also good to include small reports. Everyone doesn’t like to spend time reading e-books. Small reports can be digested in a matter of an hour or less. As long as the content is of good quality, the subscribers will pick it up in a heartbeat. You can have a few 1,000 word reports uploaded to the membership site. These reports can be created using modified private label content.

You must have a way of getting traffic to your membership site. You can do that by using private label rights articles with a byline at the end. Your articles can be informative, but to the point. Your articles should not have a lot of fluff. You can modify private label articles about getting traffic quickly for your product launch. Modify the articles to your own specifications.

Offer a trial subscription to your membership site. When they go through the site and see what kind of quality content you have created from private label rights material, more than likely, they’ll want to stay. People are constantly looking for quality content and don’t mind paying for it.

If you want to create more costly membership sites, you can sell them for at least $97 a month. However, with costlier membership sites, you have to provide more value for what they worth. This means more private label rights articles, private label rights products and other information related to the niche need to be added to the membership site.

To come up with some ideas for your higher priced membership sites, you can use the private label rights reports and articles that come from your lower paying sites. This can generate some ideas as to what niches to use for the higher priced ones.

An untapped way to make lucrative profits from private label rights content is to sell your membership sites for cash. You already have the content modified and created for each site. Membership sites that have original and unique content are winners when it comes to selling them.

This would include e-books, small reports and anything else deemed necessary. The key here, as with private label rights content in general, is uniqueness. Being unique provides value to your membership sites. This means that no one else is creating private label rights content like you.

You have a real winner if your sites are extremely profitable, which is what private label rights content can do for websites. Always create content that has real value and is focused on the subscriber’s needs. That’s the reason you have the membership sites, for their benefit.

If your site is earning $2,000 each month, you can take 12 months of the profit figures and get a nice five figure sum for selling your membership site. You’d be making a lot more money if you had a lot of these sites. Just do the math.

Just remember this formula: Content that’s unique + profitable = lots of money. Your original content can make plenty of money for you, whether it’s in a membership site, e-book, small report or videos.